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Inspire: President Kennedy established the space program with one sentence: “This nation should commit itself to achieving the goal, before this decade is out, of landing a man on the Moon and returning him safely to Earth.” NASA adopted this as its mission statement for the Apollo project.ĭifferentiate market position: Tesla’s mission, “to accelerate the world’s transition to sustainable energy,” stakes out unique market niches in transportation and clean energy. Characteristics of effective vision, mission and value statementsĪn effective vision or mission statement should accomplish several things: They believe that their values guide employee actions and further their mission.
#CLARITY AI 50M AUGUST VISION JONY SERIES#
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Passion, teamwork, integrity, diversity and quality are found in many enterprise value statements. Strong values serve as a moral compass, guiding interactions among employees and providing a standard against which behaviors can be assessed. Value statements describe the principles, beliefs and operating philosophy that shape culture. Their mission, “To eliminate Alzheimer’s disease through the advancement of research to provide and enhance care and support for all affected, and to reduce the risk of dementia through the promotion of brain health,” describes specific activities the Association undertakes or supports, to help achieve their vision. Their vision, “A world without Alzheimer’s” attracts everyone who has watched a loved one slip away. The Alzheimer’s Association provides a good example of the distinction. Missions evolve to reflect new challenges as intermediate goals are attained. It appeals to the head and is an anchor against which departments and programs can be measured to determine how well they support the enterprise.
#CLARITY AI 50M AUGUST VISION JONY HOW TO#
These convey useful information, but are not subjected to the same scrutiny as a vision or mission statement and they seldom establish meaningful organizational culture in the way that well-crafted vision, mission and value statements do.įollowing is a guide on how to craft effective vision, mission and value statements to the benefit of organizational results.Ī mission describes how the enterprise will get to the desired future state. In the past few years, most enterprises whose mission or vision statements appeared on a “worst list” removed the offending statements and migrated to “About” statements to describe aspirations, operating approach, history, etc., on their websites. | Find out the 7 skills of successful digital leaders and the secrets of highly innovative CIOs. Learn from your peers: Check out our State of the CIO report on the challenges and concerns of CIOs today.